Job Overview

We are seeking an energetic and visionary Director of Marketing/Senior Living/Assisted Living

Duties

• Develop and execute integrated marketing strategies encompassing digital, print, social media, and advertising campaigns to boost brand awareness and customer acquisition.

• Oversee the creation of compelling content across various formats and multimedia to engage target audiences effectively.

• Implement and optimize marketing automation tools to streamline campaigns, improve targeting, and enhance customer engagement.

• Manage marketing budgets meticulously, ensuring efficient allocation of resources for maximum ROI on initiatives such as Google AdWords, Facebook Advertising, email marketing campaigns and working with local referral sources.

• Analyze web analytics reporting platforms to track performance metrics and inform strategic decisions.

Requirements

• Proven experience managing comprehensive multichannel marketing campaigns with a focus on digital marketing, performance marketing, and social media advertising campaigns in the senior care space.

• Strong working knowledge of referral sources

• Experience with local hospital discharge planners

• Knowledge CRM systems

• Excellent research skills combined with outstanding abilities to craft compelling messaging tailored for diverse audiences.

• Strong analytical mindset with experience in data-driven decision making to optimize campaigns and improve overall performance.

Benefits:

• 401(k) matching

• Dental insurance

• Health insurance

• Vision insurance

Work Location: In person