We are seeking an entrepreneurial, results-driven Head of Influencer, Creator & Social Commerce to build and scale influencer, creator, affiliate and social-commerce programs across multiple consumer brands.

This person will own the strategy and growth of our creator ecosystem across TikTok, TikTok Shop, Instagram, YouTube, Facebook/Meta and affiliate platforms.

This is a performance marketing and revenue-growth position, not a traditional social media or influencer-relations role.

We are looking for someone who knows how to turn creators into a scalable customer-acquisition and revenue channel.

What You'll Do

• Develop influencer and creator strategies across multiple brands.

• Recruit and manage influencers, creators, affiliates and UGC creators.

• Build and scale TikTok Shop creator and affiliate programs.

• Develop creator commission and incentive structures.

• Build relationships with micro-, mid-tier and larger creators.

• Develop creator campaigns designed to drive measurable sales.

• Partner with creative teams to develop and test high-performing UGC and creator content.

• Identify winning content and creators and scale them.

• Develop affiliate programs and performance-based partnerships.

• Track creator revenue, GMV, CAC, ROAS, conversion rate, AOV and LTV.

• Test creator-specific offers, promotions and customer-acquisition strategies.

• Work closely with Shopify/e-commerce, paid media, creative, email/SMS and brand teams.

• Build repeatable systems for creator recruitment, onboarding, activation and performance management.

• Develop strategies that can scale across multiple brands and product categories.

Multi-Brand Experience

This role requires the ability to manage multiple brands simultaneously.

You will develop brand-specific creator strategies while building shared systems and processes across the portfolio.

Current brands include:

Health, wellness and longevity.

Science-driven nutritional supplements and wellness products.

Additional brands and products may be added over time.

What We're Looking For

• 3-7+ years of experience in influencer marketing, creator marketing, affiliate marketing, social commerce, DTC growth or performance marketing.

• Demonstrated success generating measurable revenue through creators, influencers or affiliates.

• Strong TikTok and TikTok Shop experience.

• Experience recruiting and activating creators at scale.

• Experience with affiliate marketing and performance-based partnerships.

• Strong understanding of CAC, ROAS, conversion rate, AOV and LTV.

• Strong analytical and reporting skills.

• Excellent communication and negotiation skills.

• Ability to manage multiple brands and priorities.

• Entrepreneurial, self-directed and comfortable building programs from the ground up.

Preferred Experience

Experience with:

• Health & wellness

• Supplements

• Nutrition

• Fitness

• Beauty

• CPG

• DTC/e-commerce

• Subscription or replenishment products

• TikTok Shop

• Social commerce

How Success Will Be Measured

• Creator-generated revenue

• TikTok Shop GMV

• Affiliate revenue

• New customers acquired

• CAC

• ROAS

• Conversion rate

• AOV

• LTV

• Number of active/revenue-producing creators

• Creator retention

• High-performing content identified and scaled

• Profitability of creator programs

Who You Are

You are a builder and growth marketer.

You know how to find creators, recruit them, structure partnerships, get content produced, measure the results and scale what works.

We are less interested in candidates whose primary experience is simply growing followers, impressions or engagement.

Revenue and profitable customer acquisition are the goal.

Compensation

Depends on experience and demonstrated results.

Performance-based compensation may also be available.

To Apply

Please provide examples of influencer, creator, affiliate or TikTok Shop programs you have built or managed.

Include measurable results whenever possible, such as revenue, GMV, CAC, ROAS, number of creators recruited, or customers acquired.

Work Location: In person