Lifecycle Marketing & CRM Manager

Location: Tempe, Arizona
Work Arrangement: Full-Time, Onsite (5 Days a Week)
Work Mode: No Hybrid or Remote Options

Position Overview

We are seeking an experienced Lifecycle Marketing & CRM Manager to own and manage lifecycle marketing programs that turn homeowner interest into qualified conversations, booked appointments, and long-term customer relationships.

This individual will be responsible for building and optimizing email/SMS journeys, CRM marketing workflows, and conversion-focused automation across multiple brands, beginning with a flagship home energy subscription brand.

The ideal candidate is a hands-on lifecycle and CRM marketing professional who can independently design, launch, measure, and continuously improve complex customer journeys and marketing automation programs.

Company Overview

A $120M diversified residential energy technology group combining energy infrastructure, software, and customer-facing services. Its growing portfolio includes a flagship home energy subscription brand and other brands serving homeowners.

Key Responsibilities

1. Email, SMS & Lifecycle Marketing

• Build and manage customer segmentation and automated nurture workflows.

• Develop triggered email and SMS campaigns, appointment reminders, and follow-up sequences.

• Create no-show recovery, re-engagement, and customer onboarding communications.

• Optimize customer journeys to improve lead conversion and retention.

2. CRM Marketing Operations

• Configure and manage marketing-owned CRM workflows, lead statuses, audience rules, and automation.

• Develop and maintain lead-nurturing processes and marketing automation systems.

• Partner with Sales and Product teams to improve CRM data quality and lead management.

• Manage lead scoring, segmentation, and automated follow-up processes.

3. Funnel Optimization & Analytics

• Analyze lead progression, conversion rates, drop-offs, and follow-up speed.

• Monitor campaign performance and identify opportunities to improve conversions.

• Develop and maintain an ongoing testing and optimization roadmap.

• Conduct A/B testing across campaigns, messaging, and customer journeys.

4. Campaign Execution

• Build, test, launch, and optimize email and SMS campaigns.

• Develop reusable campaign templates across multiple brands.

• Perform campaign quality assurance (QA) before deployment.

• Ensure consistent campaign execution and performance tracking.

5. Marketing Governance & Compliance

• Manage email deliverability, opt-outs, and consent-aware messaging.

• Maintain suppression lists and ensure appropriate audience targeting.

• Document campaign processes, workflows, and automation standards.

6. Technical Collaboration

• Identify and communicate integration requirements.

• Collaborate with Engineering teams on website forms, APIs, and event tracking.

• Support CRM reliability and marketing automation integrations.

Required Qualifications

• 5+ years of hands-on experience in lifecycle marketing, CRM operations, marketing automation, or a related field.

• Proven experience building and managing sophisticated email and SMS marketing programs.

• Hands-on experience with HubSpot, Salesforce, or equivalent CRM and marketing automation platforms.

• Strong understanding of lead nurturing, audience segmentation, lead scoring, and CRM data management.

• Experience with email deliverability, consent management, and campaign compliance.

• Knowledge of funnel analytics, A/B testing, campaign QA, and long-cycle lead conversion.

• Ability to independently manage marketing execution across multiple stakeholder teams.

• Strong analytical, communication, organizational, and problem-solving skills.

Preferred Qualifications

• Experience in residential energy, solar, home electrification, HVAC, roofing, home services, home financing, or other high-consideration consumer acquisition industries.

• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Familiarity with offline conversion reporting, CRM webhooks, and API integrations.

• Experience managing lifecycle marketing programs across multiple brands.

First 90-Day Expectations

First 30 Days

• Audit existing CRM stages, automation workflows, consent processes, reporting, and lead handoffs.

• Identify gaps and opportunities for improving lifecycle marketing operations.

First 60 Days

• Launch core lead-nurturing and appointment-related workflows.

• Establish standardized campaign quality assurance processes.

First 90 Days

• Independently own lifecycle campaign operations.

• Manage ongoing campaign testing and optimization.

• Establish consistent funnel reporting and performance tracking.

Work Location & Employment Details

• Location: Tempe, Arizona.

• Employment Type: Full-Time.

• Work Arrangement: Fully onsite, five days per week.

• Remote/Hybrid: Not available.